Online subscription platform OnlyFans will now enable fans to upload verified non-fungible tokens (NFTs) as their profile pictures.
Initially, OnlyFans will only be supporting NFTs minted on Ethereum, whose icon on the profile picture will mark the NFT as authentic. Rather than the traditional circular photo that most platforms have used as the profile picture infrastructure, verified NFTs on profile pictures have gravitated towards a hexagonal border.
“Our mission is to empower creators to own their full potential,” said OnlyFans CEO Ami Gan. “This feature is the first step in exploring the role that NFTs can play on our platform.”
Based in the UK, OnlyFans launched in 2016, but soared in popularity during the pandemic, as it provided a way for creators to earn money selling content directly to subscribers.
In December, founder Tim Stokely announced he would be stepping down as CEO in favor of Amrapali “Ami” Gan, who has served as the platform’s chief marketing and communications officer since 2020, to help lead the subscription platform.
Twitter’s profile pictures
While OnlyFans said it introduced the feature in December, with the announcement the platform officially joins the ranks of other social media companies eager to integrate to popular digital collectibles. Last month, Twitter enabled their users to upload NFTs as their profile picture by connecting with their wallets.
So far, the new feature is only available to paid subscribers of Twitter’s Blue service. Shortly thereafter it was reported that Reddit was seeking to enable the same feature.
YouTube and Instagram to follow?
YouTube also made headlines recently, by announcing that it would be the first of Alphabet’s fixtures to integrate the digital collectables. In her annual letter, YouTube CEO Susan Wojcicki wrote that YouTube intends to “help creators capitalize on emerging technologies, including things like NFTs.”
While that was the letter’s only mention of the subject, YouTube elaborated on its plans this week suggesting its video library could offer ways to verify the legitimacy of digital assets.
Instagram leader Adam Mosseri also acknowledged that the company was also looking into NFTs through an Instagram story.
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